Your customers are your most valuable commodity. A common rule of thumb is you break even on your first time customer; that is the cost to acquire them roughly equals the profit you made on the sale. Making a customer into a repeat customer is your objective and merchandisers have long recognized that customer loyalty is key to growing profit margins. An important way to get your customers coming back is through email newsletters notifying them of new products which might interest them or of upcoming sales. When ties with in-store promotions, this is a very effective technique for generating new sales.

The Promotional Mail Manager for LaGarde's StoreFront 5.0  enables you to take your promotional mailings to a new level. Let's face it, the promo mail tool that comes with StoreFront is only adequate if your mailing list is small and you only want to send out plain mailings to everybody. It has no way to target specific individuals by ordering patterns/size. Also, the built in tools will send out emails to every customer record in the database, even if there are multiple occurrences of the same email address; not exactly a good way to keep your repeat customers. Third party providers offer methods to email everybody in your list, but provide no ability for you to target your mailings to customers with specific order patterns.

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