Gift Certificates are an outstanding way to reach new customers at no additional cost to you since your existing clientele is the one bringing them in. The incremental revenue associated with the actual gift certificate sales is a nice bonus, but generally the real value is the acquisition of new customers and their potential to purchase your products and spread the word to even more people. Gift certificates are also one of those items which are becoming standard on retail sites and one of those intangible features which may help sway a customer into spending their money with you rather than your competitor, even if they have no interest in a purchasing an actual gift certificate.
The Gift Certificate Manager is StoreFront 5.0 add-on which enables you to offer your customers gift certificates, gift cards, as well as store credits. Certificates are highly customizable to meet your needs.
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